First Gas
First Gas engaged with Brandstand to create an exhibition solution they could take around New Zealand. With recent climate change directives hitting the news, it's an important time for them to talk to its customers and ensure that New Zealanders hear all sides of the argument for using natural gas.
About the project
The Brief
We were asked to create an exhibition stand for First Gas, which was to be utilised at events around New Zealand. It needed to demonstrate how we can help deliver product information in an engaging way and drive stand traffic whilst also ensuring visitors get a consistent brand experience. It was important that the stand works well for those working on the stand and for visitors to it, so we create break-out areas where more in-depth conversations can be had.
The Solution
Our solution centred around a dynamic illuminated wall. It uses sequenced lighting behind the fabric to give the appearance of a gas flame flickering. We created realistic environments within the stand that showcased the many ways in which gas is used in our homes, as well as delivering break out areas that allow for better discussions with the general public. In the above video, you will notice that included a competition element within the stand - this is important in driving traffic and engagement, and enabled the client to come away from the show with a database of interested people that they could then email and market to.
What we delivered
- Project Management
- Design
- Build & Production
- Pack In/Pack Down
- Storage
Need Help
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